Social Commerce


Social commerce is the evolution and maturation of social media meets shopping. With an ever-increasing number of consumers researching purchases online, especially social media sourced and created content, it’s no surprise that marketers are following their customers to support the purchase process.

To help you better understand social commerce and it’s impact on your business, here are nineteen definitions by a variety or social media and ecommerce experts.

Social commerce is the technologies that facilitate interactions between people who like to buy stuff. In some ways “social commerce” online is no different than “social commerce” offline…the reason that malls have survived e-commerce is because they serve an important social function that extends far beyond simply being a place to buy stuff. Going to the mall isn’t about buying stuff as much as it’s about getting together with other people in a place that facilitates interaction and provides entertainment/escape: group “retail therapy.”

Social commerce is shopping-oriented social media marketing that touches buyers before, during and after their purchase. It encompasses a broad array of options including group buying, social shopping, mobile apps, retailers adding social features, and shopping integrated into social media.